Retail Brands

Avadat forayed into Retail Avenue in December 2013 with trendy and latest fashion range in Kids Wear with private label Bees and Butterflies an idea nurtured by Namrata Shah (Owner) of Avadat Studio.

Bees and Butterflies is ready-made denim wear clothing for new-born, infants, toddlers and teens. Keeping AVADAT legacy alive, each dress is a creation of several child friendly processes put together, refined with pre-dominant taste, embellished with finest accessories yet very comfortable to put on your kids back.

Elaborating more on the child friendly processes, we at Avadat make sure that each and every piece created for your tiny tots is LEAD & NICKEL free. pH value process is conducted to test the acid and alkali contents remained in apparel fabrics. At Avadat, precision care is taken to make sure the pH value is controlled between weak acid and neutrality in order to make the product comfortable for your child.

Bees and Butterflies has ventured into Online & Offline model together. The brand is available on,, and & with wide range of products for kids.

Avadat’s Dream brand for today’s young generation FREAKINs Jeans – No Rules coming soon on Online Marketplaces globally.

“FREAKINs Jeans – No Rules’

FREAKINs for the ones who seem young and strong, may contradict and appear rebellious, but if given room to breathe have capabilities to discover & change.

FREAKINs young, original, authentic and comfort innovative collection designed for those with a trend-conscious outlook who prefer cutting-edge design to fashion fads. The ones who use fashion as a means to express her/his personality and individuality.

The brand FREAKINs covers all phases of fashion process: Design, manufacture, logistics and distribution through its own e-commerce online platform. The key to this model is the ability to adapt the customer preferences / tastes in latest fashion at affordable prices.

At FREAKINs, time is the factor focused with utmost precision than money. The company policy of quality and trendy fashion in the nick of time is the goal beyond production cost.

FREAKINs curated lines of high street fashion for today’s Gen Z aged between 15-25 years. The generation which believes in having strong “ATTITUDE”. Each line has its own team of designers, sample makers, fit developers and attitude to deliver the BEST of all.

FREAKINs Jeans No Rules Core Comfort Collection

Core collection by FREAKINs is all about classic and elegance. Created using best fabrics and trims, the Core collection has mainly Basic 5 Pocket Denims for Men & Women of today’s generation. Daily wear for today’s corporate culture, the Core collection is the Go To apparels in one’s wardrobe with austere aesthetics. Team it up with dress shirt, basic tee and bomber jacket, your style quotient is on.

FREAKINs Jeans No Rules Flashy Innovative Collection

Flash Collection by FREAKINs is all about the trendiest and high street fashion of global arena. Curated using the latest technology and available in the different washes, one’s fashion statement is incomplete without a pair of Flash Collection. Flash collection symbolizes todays Gen Z generations attitude. Outfits that defines personality, creates statement of brilliance and are effortless styled apparels with functional details. Team it up with stylish Tunics, long Kurta or Ombre shirts.

FREAKINs Jeans No Rules Ultimate Collection

Ultimate Collection by FREAKINs is all about the crazy and freaked-out fashion statement apparels. This collection reflects one’s Individuality and makes them Stand Out in the crowd. Absolute Fashion Forward for the generation that believes in setting their own trends and creating own Style statements. Made for Progressive clientele who believes in bringing CHANGE.

FREAKINs resonates the confidence and attitude to bring “CHANGE”. “The only constant in life.”


“Do not just make a style statement when you step out but garner admiration even when others step in” is the core idea behind our new brand Blieu. Fashioning a world of denim by selling wide range of denim products is a distinctive vision of our founder Pankaj Shah.

Through Blieu we are hopeful of revolutionizing the denim industry by selling home & décor products made up of denim. with trend setting approach we are trying to create a niche for ourselves in denim industry. An ambitious project is well fostered by our talented team of designers and garment technologists.

The company’s strength hinges on a 3-pillar foundation: consumer insight, innovation and quality - leading to complete home linen solutions that are fresh and appealing.


Denim Philosophy

Sachin Shah’s vision of reaching to the core of Indian masses has encouraged us to launch our new brand denim has inherited the vast legacy of avadat of manufacturing high quality denim and is creating positive vibes in domestic market.

We are ardent to deliver latest trends and competitive priced products to our customer. With an expert production unit we are putting our best effort to optimize the manufacturing product of international standard.

With quality and affordability our goal is to reach PAN india in a short span of time. We are determined to cater the ambition of modern India by providing range of denim at doorstep.